Factoring Broker Book

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Table of Contents:

Chapter 1 SOCIAL MEDIA .. 15
What is Social Media? . 16
Show Your Face: Facebook . 19
How to use Twitter to grow your business . 21
Email Newsletters & Communicating with Prospects . 23
Using YouTube videos to educate your customers . 25
Get linked in . 28
Use Google Reader to stay up on the competition and your industry 31
Create a Facebook Fan Page . 33
Chapter 2 BANK, CPA’S & LAWYERS . 35
Business Accounting CPAs . 36
Low-Hanging Fruit . 38
Network with Banks, CPAs and Lawyers . 41
Your Bank’s “Work Out” Group . 43
Leave Your Information . 45
Chapter 3 WRITTEN WORD .. 49
Use Your Business Card as a Marketing Tool50
Writing articles and posting to directories to drive traffic to website 52
Using other folks articles on your website . 54
Create a blog and update it . 56
Website Referrals . 59
Create a Newsletter . 61
Write an eBook . 64
Chapter 4 NICHES (become an expert) . 67
Why Apparel Companies Need Factoring . 68
Why Service Companies Need Factoring . 71
Why Construction Companies Need Factoring . 74
Why Medical Companies Need Factoring . 76
Why Manufacturing Companies Need Factoring . 78
Why Freight, Trucking and Logistics Companies Need Factoring 80
Why Staffing Companies Need Factoring . 82
Finding Customers In Your Niche . 84
Chapter 5 WEBSITE & INTERNET . 87
Offer something valuable . 88
Gather Email Addresses On Your Website . 91
Using pay-per-click (PPC) to drive traffic . 93
Using Search Engine Optimization (SEO) . 95
Link share (you link me, I’ll link you) . 98
Have Your Blog Update While You’re Sleeping . 100
Chapter 6 DATABASE MARKETING .. 103
What is Database Marketing? . 104
Why Use Database Marketing . 107
Collecting Opt-In Email Addresses from Your Websites . 109
Collect Business Cards . 111
Purchase Database Lists . 114
Cultivating and Growing Your Business with Current Clients . 117
Use Your Current Client List for Referrals . 120
Database Marketing Tools . 123
Chapter 7 COMMUNITY (GET INVOLVED) . 127
Charity Events . 128
Chamber of Commerce . 131
PR: Write Your Own Press Release . 134
Local Newspapers and Television . 136
Start Your Own Interest Group . 138
Chapter 8 CHOOSING THE RIGHT FACORING COMPANY . 141
It’s All About Relationships . 142
Does Your Factoring Company Have a Strong Online Presence? 144
Have More Than One . 147
Get a Signed Agreement . 149
Chapter 9 BONUS CHAPTER . 151

BACK COVER:

Introduction to Invoice Factoring

Invoice factoring, (also called accounts receivable finance, or accounts receivable factoring) is a form of commercial finance whereby a business sells its accounts receivable (in the form of invoices) at a discount. Factoring is considered off balance sheet financing in that it is not a form of debt or a form of equity. Factoring is a financing option for young, undercapitalized businesses that have the profit margins to absorb the factor's fee.
Factoring is a flexible form of loan, which advances money to a company as it issues new invoices. Factoring is a widely used financial product that transacts over $70 billion of volume each year in the United States alone, and is one of the most popular forms of financing in Europe.

Factoring is one of the oldest and most powerful cash flow and management tools available to businesses today. It is not a loan and will not show up as debt on your company's balance sheet. Factoring is designed for businesses that want to improve their cash flow by not waiting 30, 45, 60 days for a customer to pay.

Cash Flow

The biggest benefits of factoring are: Factoring invoices gives you predictable cash flow. This increased cash flow allows you to take advantage of growth opportunities, early pay discounts, reduce debt or cover operating expenses. If you are concerned with your ability to meet payrolls because of unpredictable cash flow you are a candidate. If your business has seasonal peaks that create cash flow problems, you are a candidate. Factoring is a very simple tool that provides you with predictable cash flow. Cash flow planning and control can become skewed due to uncertainty of payment dates. It creates the needed control over your cash flow that translates into greater production, sales and profitability.

Factoring Advance

Advances are wired to your business bank account. This can involve a very substantial payment being made right at the start, with most factors paying 70% to 90% through initial advance of the invoice amount followed by a small additional payment, through reserve release, once they collect the invoice. Remember that the credit-worthiness of your customers will have an impact on the advance and discount rates coming from the factoring company. For example if the invoice's value is $1,000 an advance rate of 80% equals $800. The balance of the advance is called the "Reserve".

Conclusion

Factoring is a way to get immediate cash. Factoring is a long established and mainstream financing option for businesses. Invoice factoring is the time honored and increasingly utilized financial tool that speeds client cash flow and helps avoid the problems that slow-paying customers can create for fast-growing companies. It has become a financial tool used by growth oriented business to increase working capital. Business invoice factoring is a fast, easy and flexible way to improve your cash flow and generate working capital for your company so you can achieve the success you are striving for.